Multichannel marketing

Multichannel marketing, or Omni-channel marketing, involves reaching a customer across multiple platforms like email, SMS, push notifications, traditional mail and in-store. It involves identifying customer across different touch-points and having a consistent messaging across different channels.

Tools

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WebEngage

Multi-channel marketing platform

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Iterable

Multichannel marketing and lifecycle marketing platform

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Leanplum

Multi-channel marketing platform focused on mobile apps

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Braze

Growth marketing platform

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Taplytics

Omni-channel engagement and A/B testing

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